Dubai: A UAE resident stands the chance to win his/her own private island for signing up with a digital-only lifestyle bank and earning loyalty points. Liv. by Emirates NBD will run the promotion will August 2019.
The bank did not specify where the island would be located, but said it is “approximately the size of five football fields”. It will be “connected to nearby fishing villages, surrounded by an array of coves and natural beaches”.
Existing and new customers who use their Liv. app and debit card to carry out transactions, sign up for new products or update their personal details will earn ‘Livion’ loyalty points. The customers with the highest such points each month, “along with 15 randomly chosen lucky customers”, will determine the finalists for the promotion.
“The 20 finalists will participate in a group competition to determine the ultimate winner and win ownership of a private island, in addition to Dh100,000 cash prize,” the bank said in a Press statement.
Jayash Patel, head of Liv., said: “We tested this idea with some of our customers and there was a lot of excitement around it.” Users need a minimum of 100 Livion points to qualify for the island finalists’ draw, with every 100 points getting an additional entry.